B2B Marketing Consultant · Remote - US East Coast
Content that
creates pipeline.
13 years building marketing functions at companies like Instruqt, Axonius, and Twitter. I partner with B2B tech teams to build the content, demand, and customer marketing programs that actually move revenue.
driven at Instruqt
webinar engine
reduction YoY
experience
Current availability: Taking on 1–2 projects for July & August 2026.
What I do
Three core competencies.
Measurable outcomes.
I've built content, demand, and customer marketing programs from scratch at companies ranging from Series A to publicly traded. Here's how I can help you.
Content Strategy & SEO
From editorial calendars to full content programs: thought leadership, blog/SEO, newsletters, and post-event derivative content that compounds over time.
- Content audits & strategy roadmaps
- Editorial calendar build-out
- Newsletters & nurture sequences
- SEO/glossary content strategy
- Customer stories & case studies
- Post-event content packs (recaps, clips, social, sales snippets)
Demand Gen & Webinar Programs
Pipeline-generating programs including webinar series, virtual events, tentpole launches, and the email infrastructure to make them convert.
- Webinar series strategy & execution
- Registration & nurture email sequences
- Event landing pages & promotion
- Pre/post-event conversion workflows
- Pipeline tracking & attribution
- Industry research report launches
Customer & Sales Marketing
Customer-facing programs that drive retention and expansion, plus the sales enablement tools reps actually use. Built from scratch at multiple companies.
- Customer advisory boards
- Reference & advocacy programs
- Sales battlecards, one-pagers, narratives
- New hire & product launch enablement kits
$125-175 / hr
How engagements are structured
Rate varies based on project complexity, timeline, and deliverables. All engagements start with a scoping call.
Results
The numbers speak.
Highlights from recent engagements, built with lean teams and tight resources, not big budgets.
How it works
Simple, fast,
no surprises.
I work best with teams who have a clear problem and want to move quickly.
Availability
Taking on projects
now.
Capacity is intentionally limited to 1 to 2 projects per month, so I can do great work, not just fast work.
Project types I'm taking on
Content strategy & audits · Webinar/event programs · Sales enablement builds · Customer story programs · Newsletter audits & rebuilds · Research report launches
Background
Built things from
scratch. Multiple times.
"I've been the first, the only, and the small team that punched above its weight. I know how to build programs from zero and make them scale."
I'm a B2B technology marketer with 13 years of experience across SaaS, cybersecurity, media, and developer tools. I've built content and brand functions from scratch at a unicorn startup, led the first content hire in a newly formed business unit, and most recently delivered Instruqt's strongest marketing efficiency gains in company history.
I've spent a few years running my own small business (HappiHello, a paper art studio), which added sales, brand development, and direct customer relationships to my toolkit.
I'm now taking on consulting and contract work with B2B tech companies that need a senior marketer who can work independently, move fast, and build things that last.
Northeastern University · BA Journalism, Summa Cum Laude
Based in Jersey City, NJ · Available remote
Get in touch
Ready to work together?
I'm taking on 1 to 2 projects for July and August. Send me an email to eileen@happihello.com about what you're working on, and I'll get back to you within 24 hours.